Mumbai has no real “quiet. All of these brands are competing for the attention of the journalist at 8 am, or the Instagrammer at midnight. Therefore, if your PR is still a press release that nobody reads, you’re not alone if you are running a business in this city. A lot of it is not planned with due diligence. This is the difference we strive to reduce.
We are iCommunications and we will tell you what most agencies won’t tell you quite honestly: The key is if we know your brand and if we know how to get your story in front of the right people. We use what we call as a 720° angle approach which is essentially taking the ‘360-degree’ pitch that all PR firms use as a buzzword, but don’t really mean to. Our Chief Strategist Soumyajit Mahapatra created the agency around that. In our world it’s a situation where we don’t work with your media relations in one corner, events in another and your digital presence in a totally different corner. It’s all linked, as after all, your audience sees your brand that way.
We are iCommunications and we will tell you what most agencies won’t tell you quite honestly: The key is if we know your brand and if we know how to get your story in front of the right people. We use what we call as a 720° angle approach which is essentially taking the ‘360-degree’ pitch that all PR firms use as a buzzword, but don’t really mean to. Our Chief Strategist Soumyajit Mahapatra created the agency around that. In our world it’s a situation where we don’t work with your media relations in one corner, events in another and your digital presence in a totally different corner. It’s all linked, as after all, your audience sees your brand that way.
Doesn’t matter if you’re a startup trying to land your first real media mention, a bigger company sitting on a reputation problem, or a brand about to launch something new in this market. Our job stays the same: get the right people talking about you, and get them talking about you the right way.
Our Process
Media Relations
We've spent years building actual relationships with journalists and editors, not just collecting contact lists. That's what gets your story read instead of deleted.
Press Releases & Articles
We write these so they read like news, not like an ad wearing a press release costume.
Brand Storytelling
Every business has a story worth telling somewhere in there. Sometimes it just needs someone from the outside to find it.
Crisis Communication
Things go wrong sometimes. When they do, speed and honesty matter more than a polished statement. We help you respond in a way that actually protects you instead of digging the hole deeper.
Influencer Partnerships
We'd rather match you with someone whose audience genuinely overlaps with yours than chase whoever has the biggest follower count that month.
We also run full event management — planning, venue sourcing, guest lists, on-ground coordination — for launches, press conferences, and pretty much anything in between. If you’re bringing an event to Mumbai, we’ll handle the logistics so you can just show up and focus on the people in the room.
Because of how we've structured the agency, PR rarely stands completely on its own for our clients. Depending on what you need, we also work on digital marketing, celebrity management, corporate films, jingles, and annual reports. The reasoning's pretty simple, really — your brand should sound and feel like the same brand whether someone's reading about you in a newspaper or watching a corporate film you put out. Keeping all of that connected is honestly half the job.
Mumbai businesses move fast, and PR that takes a month just to get started isn't much use to anyone. We usually begin by understanding your business and what you're actually trying to achieve, not by pulling out a generic strategy deck we've reused a hundred times. From there we build something specific to your industry. And we stay in the loop with you throughout, so you're never left wondering who we've pitched or why.
There is a lot of the network that we bring and we have been developing it for years, across media and business. Those who have interacted with him directly, from high-ranking media and entertainment practitioners, have spoken of his knack for transforming a common communciation issue into something truly creative. You can't establish this type of credibility in a heartbeat and it's why our pitches are not ignored.
Call us if you need a PR agency in Mumbai who will take the time to understand your business before proposing the same to anyone. For a long term media programme, for a single launch, for crises – we are happy to have a simple initial discussion. Reach us at pr@icommunications.in or call 983 077 7084.
No, our head office is in Kolkata. We work with Mumbai clients remotely and on-ground as needed, especially for events and launches where our team travels in.
Our 720° approach. We don’t treat PR as a separate box from your events, digital presence, or brand story — they all get planned together.
Yes. From venue sourcing to guest management to on-site support, we manage the full event on the ground.
Crisis communication is one of our core services. We move quickly to manage the narrative and protect your reputation when things go sideways.
Usually pretty quickly once we understand what you need. Email pr@icommunications.in or call 983 077 7084 and we’ll talk timelines.
A strategic consulting firm website should have content that effectively communicates the firm’s services, expertise, and value to potential clients.