Best PR Agency in Bangalore for Your Brand
Bangalore is home to a higher number of startups per sq. km than anywhere else in India and each of them thinks that their launch and their funding round and their product update should get a headline. We are constantly pitched in here with the same tired phrases: disruptive, game changing, revolutionary – most of it gets ignored. This city is not for the faint of heart when it comes to getting some real coverage. It requires a story that’s really different, and a plan on how to make it available to the right people.
It’s what iCommunications puts the most time into. We’re a strategic communications agency that extends beyond the 360° brand thinking that most agencies discuss – we’re a 720° approach. It means, in practice, that we don’t see PR as being a separate project. Your media plan, your events, your digital campaign, it’s all coordinated together and they work together, rather than against each other.
Why Bangalore Brands Need More Than a Standard Pitch
Bangalore is an unusually crowded media and tech market. Every week, a slew of product launches, funding announcements and “exciting new features” vie for the attention of the handful of journalists covering them. There is no need to go to great lengths here since a press release that might get published a little bit further out in the smaller, less competitive market can vanish here entirely if it’s not well thought out for whom it’s for and why it’s really important for them.
We don’t subscribe to the idea that if we send out an announcement to everyone on a list we’ll get a response from someone. We cultivate relationships with journalists and editors and know what they’re really interested in reporting, and we design our story to be truly worth their time to write about. If you’re a start-up looking to get your first big break in the media or a company that has a reputation problem to solve, we’re here to ensure that the right people hear about it, in the right way.
What We Actually Do
01
Media Relations
We create and cultivate genuine relationships with journalists, editors and influencers – your story isn't sent to anyone with an email, it's sent to the right people – and it matters to them.
02
Press Releases & Articles
We craft and distribute press releases and articles that are truly newsworthy and not promotional copy that looks like news.
03
Brand Storytelling
Every brand has a story to tell somewhere. We help you discover that story, and make it resonate with the people who really matter to your business.
04
Crisis Communication
When things go wrong – and in most business situations, they do – we are here to support you in your response in order to minimize any damage to your reputation.
05
Influencer Partnerships
We find and arrange engagements with influencers that are authentic, not simply because of the number of followers.
In addition to PR we also do event management, planning, sourcing venues, co-ordinating guests and on-ground delivery for product launches and press conferences, industry events, etc. From making the call to arranging the event to the guests, we can handle everything for you for your event in Bangalore.
More Than Just PR
Due to the 720° approach, rarely do we offer only PR. We also provide clients with digital marketing, celebrity management, corporate films, jingles and annual report design services based on the requirements of the brand. The premise is straightforward – you want your brand to sound and look the same to your viewer, whether they are reading about you in a newspaper, watching a video about you for your business or seeing your page on social media. We do our best to ensure it all comes together, rather than feeling like each person is working on a different project without getting along.
Standing Out in a City Full of "Innovative" Startups
Marketing spin has become a big no-no in the eyes of Bangalore’s media and consumer. If all of the second-pitchers seem to be creating a revolutionary product, the ones who actually get covered are the ones with an honest story, real traction numbers, an honest founder story, an interesting way of solving a product problem, not buzzwords piled on top of each other. We try to encourage our clients to that degree of specificity even if it’s not flashy, because it’s what they’re noticed for.
How We Work With Bangalore Clients
In a city such as Bangalore, where startups and rapidly growing companies are known for their speedy pace, a PR campaign that takes a few weeks to launch is of little help. The first step in our process is always to get to know your business, your objectives, and the people you’re targeting. From there, we create a strategy tailored to your industry—not some template, recycled each and every time someone walks through the door. The communication remains straight forward and consistent all the way through, and you always understand what’s being pitched, to whom, and for what.
A Track Record Built on Real Relationships
Over the years, our Chief Strategist Soumyajit Mahapatra has established relationships across media, entertainment and business, which defines our approach towards all client relationships. His work close to him has been praised by his associates in the media and business, who have noted his knack for finding innovative solutions to what can otherwise be mundane communication problems. Our pitches get taken seriously in part because of the credibility we have with media professionals who know that isn’t a skill that can be developed in a flash.
Let's Talk About Your Brand
If you’re searching for a PR agency in Bangalore that will actually take the time to understand your business before pitching a single story, we’d like to hear from you. Whether it’s an ongoing media relations program, a one-time product launch, or crisis support, we’re happy to have an honest first conversation about what makes sense for your brand.
Reach us at pr@icommunications.in or call 983 077 7084.
Frequently Asked Questions
Do you specialize in PR for startups and tech companies?
We work across a range of sectors, including startups and tech companies, alongside corporate, entertainment, and consumer brands. Our approach is tailored to the industry rather than a one-size-fits-all package.
How is iCommunications different from other PR agencies
We work on a 720° strategy, meaning we don’t treat PR as a standalone service. Media relations, events, digital presence, and brand storytelling are planned together, so your messaging stays consistent everywhere it appears.
Can you manage press events and product launches in Bangalore?
Yes. Alongside PR, we handle full event management, including venue sourcing, guest management, speaker coordination, and on-site support for launches, press conferences, and corporate events.
Do you only do media relations, or can you help with a PR crisis
Crisis communication is one of our core services. If your brand is dealing with a reputation issue, we work quickly to manage the narrative and limit the damage to your brand.
How do we get started?
Email pr@icommunications.in or call 983 077 7084, and we’ll begin with a conversation about your goals before recommending an approach.
